Increase Your Online Presence Instantly With These 5 Tactics
Everybody knows how important it is to have an online presence nowadays but is what you’re doing working for your business? Are your digital ads providing ROI in reaching the right audience?
We will go over five effective tactics to increase your online presence instantly to help you make sure that your ad campaigns are built with a great foundation for success.
Often time, companies miss out on a few key strategies and components of a successful ad strategy that can lower the ROI that they are getting from their ads. I know that you don’t want to go through that, so let’s hop into some effective tactics to keep your campaign running smoothly and get that maximum RIO impact for your digital ads.
Have a Website
If you don’t have a website, you make it extremely difficult for people to do business with your company. More than 70% of people research companies online before they visit that company (or buy from them). It’s best to have a professional web designer and web developer create your website. So, when it comes to having a website to improve your online presence, Use a website builder, like Ducehost.
If you’re looking for a website that matches your brand, Adheres to a style guide, from its colors to its tone of voice, Meets Americans Disabilities Act (ADA) standards so everyone can use your site, Uses a responsive design so anyone on any device can view your site easily, and follows search engine optimization (SEO) best practices so you can rank higher in search results, then Ducehost is your best shot.
Optimize Your Website for SEO
SEO is another super-effective way to improve your online presence.
SEO is a digital marketing strategy that aims to increase your visibility in search results, like on Google or Bing. With SEO, you optimize your website to appear in these search results — and at the top of them too. If your company isn’t in the top three, you’ll gain significantly less traffic, leads, and sales.
How should you optimize your website to gain a top spot and improve your web presence?
You’ll need to invest your time into three critical areas of SEO:
- Off-page SEO: Focuses on your website’s presence across the web, like via its backlink profile.
- On-page SEO: Focuses on your website itself, like your product page content.
- Technical SEO: Focuses on your website’s backend, like its page speed and architecture.
A few examples of what you’ll do to optimize your site for these three areas are:
- Auditing your website to determine the current status of your SEO
- Researching keywords (or search terms) related to your business, products, or services
- Incorporating keywords into your website and its pages
- Building relationships with industry bloggers, journalists, and publishers
- Producing new content regularly, like blog posts, and optimizing them for SEO
- Improving website usability by streamlining your site’s navigation and speed
Develop Interactive Content and Tools
From quizzes to calculators, your business can use interactive content and tools to get people talking about your brand. Interactive content can go viral, helping you reach a massive audience while also building your backlink profile for SEO. This strategy for improving web presence requires some brainstorming and some help from your web development team.
Promote Your Products and Services with Online Ads
With online ads on places like Google, Facebook, and YouTube, your business can drive brand awareness, website traffic, and revenue fast. Digital advertising operates on a payment model beneficial to businesses of all sizes. Instead of paying a fee set by someone else, you decide what you’re willing to pay for someone to interact with your ad, like by viewing it or clicking it.
If you want to get started with digital advertising, whether on Google, Facebook, or Instagram, there’s a lot to learn. Of course, if you’re in a rush to get started (or have tried online advertising with limited success), you can always hire an online ad agency like Ducecampaign to help.
Nurture Customers with Email Marketing
Besides building a qualified email marketing list, your business also needs to nurture it. When you nurture your subscribers with email marketing, you can improve your web presence by increasing their brand awareness, reducing their churn rate, and more.
You can nurture users via email marketing in a few different ways, like by:
- Segmenting subscribers based on their behavior, demographics, and more
- Personalizing emails based on a subscriber’s name, actions, etc
- Creating automated journeys based on a subscriber’s behavior, interests, and more
Improving your web presence is an ongoing investment of your time, resources, and money. That’s why it’s critical to get results from strategies like SEO and marketplaces like Amazon. If you don’t, you’ll have difficulty proving to company decision-makers the value of online channels.
With these kinds of stakes, it’s become vital to recognize when your business needs help, like when it:
- Doesn’t have the staff or time to manage the strategy, like social media
- Doesn’t have the experience to deliver the expected results
- Doesn’t have the resources to track and evaluate the strategy
While you can try to do it all, you’ll often find that your campaigns will underperform.
Your business can benefit from employing the services of an experienced digital marketing agency like Ducecampaign. You can spend more time on the tasks that your job revolves around and less time managing a marketing campaign that isn’t working out. You don’t have to worry about SEO, PPC, etc. You can just tell them [Ducecampaign] what you want, and they take care of it.