8 Digital Marketing Lies You Shouldn’t Believe
The Common Misconceptions About Digital Marketing
Digital marketing myths aren’t uncommon but are disadvantageous to comprehending the efficacy of digital marketing and how these strategies work. That is why you shouldn’t believe these 8 digital marketing lies.
In this article, we will look at the common misconceptions about digital marketing and debunk them. So, if you’re interested in learning why these myths about Digital marketing are just lies, keep reading!
1. Only Large Businesses Can Afford Digital Marketing
The benefits of digital marketing can be reaped by any business. Digital marketing is effective even with a sizable budget, for small and medium-sized businesses. The nature of your business, the products or services you offer, or the target audience you aim to reach does not affect the need for digital marketing.
2. Digital Marketing Doesn’t Need to be a Necessity
Many businesses treat digital marketing as an afterthought, viewing it more as a “nice to have” than a necessity. However, in today’s business climate, digital marketing is very essential.
The majority of people rely on the Internet to locate the goods and services they require. If digital marketing isn’t a top priority, you’re missing out on a great chance to connect with customers where they do their research most of the time. If you’re just getting started with digital marketing, check out our services at Ducecampaign.
3. Getting a Website is Enough to Market my Business
Having a website is a good first step, but if you want people to find it, you’ll need a digital marketing strategy. Marketing methods like search engine optimization (SEO), content development, and pay-per-click advertising are essential for attracting visitors to your website.
Building a website for your business alone won’t get you noticed. No one will ever visit your website if you don’t invest in digital marketing. That is why at Techduce Africa we don’t just build a cutting-edge website with our cloud-based web hosting and development service, Ducehost, for your business, we also help you market it into sales.
4. If I Publish my Content, that is Enough
If your target demographic doesn’t find your content useful, it won’t do much for your business. A large percentage of visitors will abandon your site if you provide them with low-quality content. To see success with your company, you need to produce content that is of the highest quality. When compared to creating a large quantity of mediocre content, quality matters more than quantity.
5. No need to Invest in Digital Marketing If my Competitors Don’t do it
It’s impossible to exaggerate how far from the truth this myth about digital marketing is. Using digital marketing strategies will help you stand out from the crowd.
You’ll be able to reach your intended audience more efficiently and raise awareness of your brand at the same time. As a result, much more than being able to frequently and successfully communicate with your intended demographic, you would also generate more leads and sales.
6. It’s Impossible to Target a Specific Demographic With Online Advertising
The Internet may have a larger audience, but that doesn’t mean you can’t find customers there. Digital marketing allows you to reach a broader audience that may be considering your business. People who might be interested in your goods and services can be narrowly targeted with digital marketing. You can also save money on advertising by targeting only those who are interested in what you have to offer.
7. Advertising via Email is not Effective Anymore
The idea that email marketing doesn’t work is one of the most pervasive misconceptions about the digital marketing industry. Email marketing remains one of the best methods for increasing sales today. When compared to other marketing channels, the ROI for email marketing is 44 to 1.
Many potential customers actively read and respond to emails sent by brands they adore. The majority of adults (58%) appreciate receiving weekly promotional emails. That said, the use of email for advertising is by no means obsolete. At the very least, it’s the approach you need to help nuzzle leads into making a purchase.
8. Customization is Creepy
Many people wrongly assume that customization is creepy, but it’s important to remember that customers appreciate individualized service. Customization is a key tool that many digital marketers emphasize when discussing how to best connect with your target audience. Here are some numbers that illustrate customization’s effect:
- A staggering 81% of customers want brands to recognize them and target them appropriately.
- 79% of consumers say they are more likely to take advantage of brand promotions if they are unique to their past experiences with the brand.
- 77% of consumers are more likely to buy, recommend, and spend more money with brands that offer customized experiences.
- When consumers are bombarded with ads that have nothing to do with them, 74% of them become frustrated.
That said, people do not find it odd that businesses cater their marketing to them individually.
Since we’ve debunked eight popular misconceptions about digital marketing to prove its worth for businesses that put in the time and energy, It’s time to expand your company’s online presence.
Ducecampaign’s team of experienced marketing experts is at your disposal to help you develop a successful digital marketing strategy. Our efforts have resulted in over $3 billion in revenue and over 7.8 million leads for our clients over the past four years.
To discuss our digital marketing services with a consultant, please get in touch with us online or give us a call at 07043444548 right away.