8 Benefits of Digital Marketing To Cause You To Invest Now
Why Digital Marketing Is Important For Every Business
The United States businesses are forecasted to spend about $150 billion on digital marketing, by 2023. Why?
Simply put, online marketing aids in the growth of businesses. This article gives a comprehensive look at 8 benefits of digital marketing to cause you to invest now. In the last four years, Ducecampaign, a digital-marketing-agency has generated more than 7.8 million leads and $3 billion in revenue for our clients.
Book us today to learn more about why digital marketing is important for every business, and how our services can spur your business to growth and sales.
What Digital Marketing Is?
The term “digital marketing” refers to the practice of promoting a product or service via the internet. This is in contrast to traditional marketing, which makes use of mediums like print, television, and radio to get its message across.
Some Strategies in Digital Marketing:
- Pay-per-click (PPC) advertising
- Emails marketing
- Social media marketing (SMM)
- Search engine optimization (SEO)
- Content Marketing
Why is online marketing important for your business? People are increasingly spending their time and money online. People’s purchasing decisions are now heavily influenced by the Internet.
It is becoming increasingly possible for businesses to gain new customers, generate more leads, and increase their revenue through the Internet. That said, it is advisable that you, as a business owner, join the league of entrepreneurs that grow their businesses with online advertisement.
8 Powerful Benefits of Digital Marketing For a Business
Digital marketing strategy has many benefits, but here are a few of the most important ones:
1. It Helps You Reach A Wider Audience
The Internet has a massive potential customer base, which provides an enormous opportunity for growth. It allows you to reach customers all over the world. There is no limit to the number of people your business can reach, no matter how small it may be. Businesses selling specialized goods and services can make a profit because of the Internet’s large user base.
2. It Gives You The Ability to Precisely Target Your Audience
It helps you target your ads and content to a very specific audience. There are a variety of ways to target your ads based on demographics, location, past purchase behavior, interest, and more.
Traditional marketing offers little or no ability to target specific audiences. Sometimes, all you can do is hope that the right people will see your ads.
3. It Helps You To Precisely Track Your Results
It is easier to get feedback on your marketing campaigns when you use digital channels. All the information you need about who’s interacting with your ads and visiting your website can be found in a few clicks. Tracking ROI metrics can also be used to evaluate the overall performance of your campaigns.
Ducecampaign, our proprietary digital marketing platform, is another tool you can use to monitor the growth of your efforts. This all-in-one business suite keeps tabs on your digital marketing efforts and makes recommendations based on artificial intelligence.
4. It Brings Your Customers To You
When it comes to marketing, outbound is the norm for traditional methods, whereas inbound marketing is more common in the digital age.
i. Outbound marketing: This strategy entails making personal contact with prospective clients to introduce them to your company, service, or product. As a rule, this type of marketing is seen as an interruption. A few examples of outbound marketing are TV commercials and cold calls.
ii. Inbound marketing: You don’t have to go looking for customers or leads; they find you. Searching online, conducting research or shopping is how they find you. A potential client may come across your blog post as a result of a Google search.
Inbound marketing generates more qualified leads than outbound marketing. Customers are more likely to buy from you when you use inbound marketing because they are actively seeking out information about what you have to offer. 54% more leads are generated by inbound Marketing than outbound Marketing.
5. It Enhances Brand Awareness
In terms of brand awareness, online marketing is a great way to get your name out there. Online ads can raise brand awareness by as much as 80%. The first step in the marketing funnel is raising customer awareness, which aids in visualizing the customer’s experience.
It is possible to increase brand awareness in a non-disruptive manner through digital marketing. Blog posts, videos, social media posts, PPC ads, and infographics are some of your options.
6. It Brings You To More Sales
Increased sales and revenue can be achieved through better leads generated by digital marketing. When it comes to increasing revenue, how exactly does it assist a business? Consider the following data:
- Outbound leads have a close rate of less than 2%, while SEO leads have a close rate of nearly 15%.
- 80% of the time, users who conduct local searches with the phrase “near me” convert.
- Conversion rates on your website can be increased twofold by using content marketing.
7. It Is A Cost-effective Way To Increase Sales
Digital marketing strategies like those offered by Ducecampaign, which are based on solid data, deliver a high return on investment (ROI). Take a look at the following examples:
- There is an average ROI of $2 for every $1 spent on PPC advertising.
- For every dollar invested in e-commerce SEO, the average return is $2.75.
- Marketers who blog are 13 times more likely to see a positive ROI.
Ducecampaign can help you maximize your investment. We can also assist you in determining which digital marketing services are best suited to your company’s requirements. We also offer top digital marketing courses to interns.
8. It Empowers You For The Future
Digital marketing spending in the United States is expected to reach nearly $150 billion in 2023. People are increasingly turning to the Internet to research products and services, as well as to buy them. If you want to take advantage of the new Internet technologies, you need to invest in online marketing now.
We Can Show You How Digital Marketing Helps Your Business Grow
At Ducecampaign, our clients have seen time and time again how digital marketing can help grow their businesses. Our focus on driving results has led to the generation of impressive leads and revenue for our clients over the past four years. We’re a full-service digital marketing company.
The services we offer include:
- Paid Search and Social Ads
- Influencer and Content Marketing
- Website Design and Development
- Branding and Graphics Design
- Online and Offline Training
- And more
If you want to learn more about how digital marketing helps to improve sales, brand awareness, and other key metrics, explore our services or contact us today and let’s walk you through your journey into more sales.